As a recently turned vegetarian (as of a year ago), I’m definitely in the target market. Too bad it’s unlikely I would have discovered the site. That’s because I’m not strictly vegan, and the site isn’t targeting “vegetarian” as a keyword. The only occurrence of “vegetarian” on the home page is in the meta keywords — and meta keywords don’t affect rankings (at least not positively!).
Stephan Spencer, founder and President of Netconcepts, reviews Veganstore.com in this article from Practical eCommerce.
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In Chinese society, “red envelope” refers to a monetary gift placed in a red packet because the color symbolizes good luck. That’s where Red Envelope got its name. Was the San Francisco-based gifts merchant lucky with the results of its Website critique? Well, while critiquers Amy Africa, president of Helena, VT-based Web consultancy Eight by Eight, and Stephan Spencer, founder/president of Madison, WI-based SEO-specialist agency Netconcepts, tried to handle Red Envelope’s site with care, they both found areas that need serious improvement. Africa reviewed the site’s content and functionality, and Spencer tested its search capability. Here’s what they had to say.
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This month’s selectee, Millcraftfurniture.com, is an outdoor furniture manufacturer operating a small (less than 100 pages) MIVA Merchant-powered ecommerce site. Its rankings are in the doldrums. The store does not appear in the first 100 listings in Google for critical terms “Adirondack chairs” and “Adirondack chair.” This site is buried deep in Google’s results for many other key terms, such as “outdoor furniture,” “patio furniture,” “garden furniture,” “porch swing” and “bench swing.” Millcraftfurniture.com does rank No. 2 for both “poly furniture” and “poly outdoor furniture,” but these two terms get little to no search activity, according to Yahoo! (specifically, the Overture Keyword Selector tool at Inventory.overture.com).
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In this article, Netconcepts Founder and President, Stephan Spencer, contributes his critique of a snowboarding business called Daddiesboardshop.com, in order to flesh out opportunities for search engine optimization. Stephan gives technical examples as he writes about URL rewriting, page duplication, link building, pull-down menus and domain hosting to address major fixes that would help improve Daddiesboardshop.com’s overall search engine visibility.
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Stephan Spencer, Netconcepts founder and president, writes a site review for Modernmini–a modern-style baby store–in this article. His in-depth review covers ten specific examples, including how error pages can negatively effect a website, as well as other search engine optimization talking points. Find out how basic SEO techniques like keyword prominence and simple HTML tags can help this modern mom’s baby furniture store website.
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“Hats off to Kyle for showing such initiative,” writes Stephan Spencer, Founder and President of Netconcepts in his latest website review for 17-year old Kyle Kano, owner and operator of “The Honey Jar.” Find out how to grow a small, home-based business into a tough competitor by adding product-level pages, link-building strategies, and intelligent body copy.
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In this article Stephan Spencer, Founder and President of Netconcepts, reviews a website of a seasonal company offering tips to increase rankings and online marketing for organic search. Stephan writes, “Competing for organic search visibility during the holiday shopping season requires a ramp-up in online marketing — namely, link building and link baiting — many months in advance. It should start now, in fact.”
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“…interactive specialist Netconcepts was equally instrumental in ensuring nearly triple-digit traffic growth to the site thanks to effective site architecture and plumbing. The attentive client service and expertise at all levels within Netconcepts also was remarkable. Thank you for a wonderful Web site that helped us set a new standard online.”
